REVIEW · THE USA
Memphis: City Tour with Optional Sun Studios & Riverboat
Memphis puts music, civil rights, cotton, barbecue culture, and the Mississippi River into one compact city tour. The most memorable moment may be the Peabody duck march, but the tour’s real strength is the way a guide connects places such as the Lorraine Motel, Beale Street, and the Pyramid.
I like the hotel pickup and the chance to get your bearings before exploring alone. I also like the optional Sun Studio visit and river cruise, which turn a basic city tour into a fuller Memphis day. The main consideration is time: the short version can feel like an overview, while the full option lasts up to seven hours and leaves less room for independent exploring.
Key points to know before booking

- Peabody ducks: Watch the famous daily march through the hotel lobby, one of Memphis’ most unusual traditions.
- Civil rights history: Pass the Lorraine Motel, now part of the National Civil Rights Museum, where Martin Luther King Jr. was assassinated.
- Music landmarks: Add Sun Studio, where Elvis recorded his first song, for the strongest music-focused part of the day.
- Mississippi views: Upgrade to a narrated paddlewheel cruise for a slower look at Memphis from the river.
- Local guide storytelling: Guides including Sam, Daryl, Darryl, and Michelle are praised for humor, local detail, and keeping the schedule moving.
- Downtown convenience: Pickup and drop-off are available at downtown Memphis hotels, with a separate meeting point for visitors staying elsewhere.
Why this Memphis tour works as a first look

I would treat this as a city orientation with several carefully chosen stops, not as a series of long museum visits. You ride in a mini coach, listen to commentary, get out at key places, and return to the vehicle according to the guide’s instructions.
That format is useful in Memphis because the main sights are spread across different parts of the city. You can see the downtown core, the riverfront, Victorian Village, music landmarks, and civil rights sites without arranging several taxis or trying to build your own route.
The guide is central to the experience. Sam is repeatedly praised for clear explanations, humor, and good timing. Daryl and Darryl are described as friendly, funny, and full of local detail, while Michelle brings a lively style that keeps the ride from becoming a dry lecture. Guides also help with practical matters, such as where to go during a stop and when to return to the shuttle.
The tone sounds more conversational than formal. Expect facts about Memphis, local stories, music, current affairs, and community institutions mixed with jokes and quizzes. That is a good fit if you want context as you move through the city rather than a silent drive between photo stops.
Other filming locations people visit in the USA:
- Los Angeles: Warner Bros. Studio Tour Hollywood
★ 4.6 · 7,191 reviews - Full-Day Iconic Sights of LA, Hollywood, Beverly Hills, Beaches and More
★ 5.0 · 6,147 reviews - Warner Bros. Studio Tour Hollywood
★ 4.5 · 5,246 reviews
Downtown pickup and the mini coach setup

The day begins with pickup from a downtown Memphis hotel. You need to call about 24 hours before the tour to confirm your location, which is a small but important step. Pickup is limited to downtown hotels, so do not assume that a hotel outside the central area is covered.
If you are not staying downtown, meet at 119 N Riverside by 9:15 AM. Free parking is available there. The meeting instructions deserve careful attention, since one useful tip is to look for the visitor centre area when using the Riverside meeting point. Arrive early. The vehicle cannot wait for late arrivals.
The mini coach is a practical middle ground between a large sightseeing bus and a private car. You get a view of the city from the road while still having a guide who can speak directly to the group. One account describes the vehicle as comfortable and roomy, and the schedule as well managed.
That schedule matters. The tour covers many places, and the guide has to keep everyone together across several stops. You will not have unlimited time at each location. Listen carefully when the guide explains where to go and when to return, especially at busy downtown stops.
Lorraine Motel and the National Civil Rights Museum

One of the most serious stops is the Lorraine Motel, where Martin Luther King Jr. was assassinated. The building now forms part of the National Civil Rights Museum, a major Memphis institution focused on the American civil rights movement.
The city tour passes the site and explains its significance, but this is not the same as spending several hours inside the museum. If you want the full museum experience, plan separate time for it. The bus stop gives you essential context and a chance to see the place, while an independent museum visit allows for a much slower and more detailed look.
This part of the route gives the music-focused Memphis story a necessary wider frame. Memphis is not only Elvis, blues clubs, and recording studios. The city also played a major role in the civil rights story, and the Lorraine Motel makes that history immediate and personal.
The tour also passes statues of B.B. King and Elvis Presley, linking two of Memphis’ best-known musical figures with the city’s wider story. These are quick visual reminders rather than long guided visits, so keep your camera ready.
A. Schwab and the small details of Memphis life

The stop at A. Schwab adds a more local, less polished note to the day. This Memphis institution sells regional arts and crafts, dry goods, candies, books, magazines, and even unusual items described as magic potions.
I like this stop because it gives you a chance to browse rather than simply photograph a famous building. You might find a small Memphis souvenir, a local gift, or something that feels more tied to the city than a standard shop purchase.
The stop also breaks up the heavier historical material. After seeing the Lorraine Motel and passing important civic sites, A. Schwab offers a lighter look at Memphis retail and local character. Do not expect a long shopping session, but it is a useful place to pick up something small.
The route passes St. Jude Children’s Research Hospital as well. The guide’s commentary helps place the hospital within Memphis life, and several accounts specifically appreciated the local perspective on St. Jude and the pride it inspires in the city.
Same place, a completely different screen:
- Hollywood, Beverly Hills & Celebrity Homes Tour by Open Air Bus
★ 5.0 · 2,557 reviews - Hollywood Sign 2.5-Hour Tour with Comedians and Their Dogs
★ 5.0 · 2,496 reviews - Full-Day LA Tour: Santa Monica, Hollywood and Beverly Hills
★ 5.0 · 2,431 reviews - Hollywood and Celebrity Homes Bus Tour
★ 4.5 · 2,074 reviews
The Memphis Pyramid, from sports arena to Bass Pro megastore

The Memphis Pyramid is one of the city’s most striking sights. Its Egyptian-style shape is hard to miss, and its present use makes it even more unusual: it is now a huge Bass Pro Shops complex with shopping, restaurants, a hotel, bowling, and an archery range.
This is a good example of Memphis’ habit of giving old structures a new purpose. You are not simply seeing an ancient-looking monument. You are looking at a former city landmark transformed into a large entertainment and shopping destination.
The standard route passes the Pyramid, but the amount of time available there can vary with the selected package and day’s schedule. One useful criticism is that some people would prefer more time inside the complex. If the Pyramid interests you, check exactly how the stop is handled before booking and ask the guide about available free time.
For many people, the Pyramid is a quick photo stop and an entertaining piece of Memphis oddness. If you want to shop, eat, or explore the interior, you may need to return separately.
The Peabody ducks and Memphis’ grand downtown hotel
The Peabody Memphis is a landmark 13-story hotel in the downtown area. Its most famous residents are a group of ducks that march along a red carpet through the lobby each day.
The duck march is brief, popular, and delightfully strange. It is also the kind of small tradition that makes a city tour more memorable than a simple list of buildings. You will want to pay attention to the guide’s timing, since the point is to be in the lobby when the ducks appear.
The hotel itself adds a touch of old Memphis ceremony. Even if you are not staying there, the lobby gives you a quick look at one of the city’s best-known institutions. The stop is especially good for families and for anyone who enjoys local customs that do not fit neatly into a history textbook.
Do not expect the Peabody stop to be a full hotel tour. Its purpose is the duck march and a glimpse of the lobby. If this is a major reason for booking, confirm the timing when you reserve.
Beale Street, blues, and the limits of a city-tour stop

Beale Street is the entertainment heart of the route, with nearly two miles of blues clubs and restaurants. USA Today has called it the most iconic street in America, and the nickname reflects its importance to Memphis music.
The tour gives you time to see the street and get oriented. You can identify clubs, restaurants, and nearby landmarks before returning later on your own. That is useful because Beale Street changes character during the day and evening, and a first visit can feel confusing without a basic sense of the layout.
The drawback is simple: a sightseeing stop cannot recreate a full night on Beale Street. If you want live music, food, and time to wander, plan to return independently. One account preferred having more time for Sun Studio instead of free time on Beale Street, so your priorities matter here.
I would use the tour to scout the street, then choose a club or restaurant for a separate evening. The guide may also offer practical food suggestions. One guide helped a group find a good chicken restaurant, which is exactly the kind of local tip that can improve the rest of your day.
Victorian Village and the story of cotton

The route continues through Victorian Village, a historic neighborhood with homes built in the 1800s. These houses offer a change of pace from downtown’s commercial sights and help you see how Memphis developed beyond the main tourist streets.
The tour also discusses Cotton Row and the importance of cotton to Memphis. Cotton shaped the city’s trade, wealth, labor systems, and connection to the Mississippi River. That context helps explain why the river, warehouses, and commercial districts matter so much here.
This portion is viewed from the coach rather than treated as a long walking tour. You will see more than you can explore on foot, but you will not have time to study every house. The value is in the guide’s explanation and in seeing how older residential areas fit into the broader city.
Sun Studio is the strongest upgrade for music fans
Sun Studio is the add-on I would prioritize. Known as the birthplace of rock and roll, it is where Elvis recorded his first song. The visit gives you a much more focused music experience than the drive-by statues and general city commentary.
The studio tour brings the recording history indoors, with a guide explaining the people and moments tied to the building. Several accounts describe Sun Studio as the highlight, even when the rest of the city tour was already well received.
The main caution is crowding. One person found the Sun Studio room too crowded, which can make it harder to hear and enjoy the displays. The studio is not a huge space, so busy periods may feel tight.
Children age five and under are not allowed on the Sun Studio tour. Families with very young children should check this before selecting the upgrade. If you are interested in Memphis music, though, this is the add-on most likely to justify the longer itinerary.
The Mississippi River paddlewheel cruise
The river option adds a narrated cruise aboard a paddlewheel boat. The captain shares anecdotes about Memphis and its past while you look back toward the city from the Mississippi.
After hours of road travel and downtown stops, the cruise changes the rhythm of the day. You sit, listen, and see Memphis from a different angle. The river also gives useful context for the city’s cotton and trading story, since Memphis grew in close connection with this major waterway.
The cruise is educational rather than a high-speed attraction. You should choose it if you enjoy local stories, river views, and a slower pace. It may feel less essential if you prefer museums, music venues, or extra free time downtown.
The full combination of city tour, Sun Studio, and river cruise can last up to seven hours. That makes it a good way to fill a day, but it is not a quick introduction. Wear comfortable shoes for the stops, bring water in warm weather, and be ready for a full schedule.
Price, timing, and who gets good value
The listed price begins at $45 per person for the city tour. That is a fair starting price if you want hotel pickup, guided transportation, and a broad look at Memphis without arranging each stop yourself. The value improves for first-time visitors who want local explanation and a clear route.
The optional attractions change the cost and length, so compare the package choices before paying. Sun Studio has the strongest appeal for music fans. The river cruise is a better fit for people who enjoy sightseeing from the water and want a more relaxed end to the day.
I would not book this tour if you want to spend long stretches inside the National Civil Rights Museum, Bass Pro at the Pyramid, or individual Beale Street venues. The tour provides orientation and selected stops, not extended independent exploration.
I would book it early in a Memphis stay. That way, you can return to Beale Street, the Civil Rights Museum, the Pyramid, or another favorite place after the guide has helped you understand the city.
The tour requires good weather. If poor weather causes cancellation, you can receive a different date or a full refund. Free cancellation is available up to 24 hours ahead, and reserve now, pay later booking keeps your plans flexible.
Should you book this Memphis city tour?
Book it if you want a well-organized first day in Memphis, especially if you are staying downtown and value pickup, local stories, and a wide route. The guides are the main reason this works. Sam, Daryl, Darryl, and Michelle are repeatedly singled out for humor, warmth, clear instructions, and strong local knowledge.
Choose the Sun Studio upgrade if music is central to your trip. Add the river cruise if you have most of a day and enjoy history told from the water.
Skip it if you prefer to move slowly, spend hours inside museums, or choose every stop yourself. For most first-time visitors, though, this is a practical way to get your bearings, learn what makes Memphis distinctive, and decide where to spend the rest of your stay.
FAQ
How much does the Memphis city tour cost?
The listed starting price is $45 per person. Optional additions for Sun Studio and the Mississippi River cruise may change the total price.
How long does the tour last?
The experience lasts from 2 to 7 hours, depending on the option you select.
Is hotel pickup included?
Yes. Pickup and drop-off are included for hotels in downtown Memphis. Call 24 hours before the tour to confirm your pickup location.
Where do I meet the tour if I am not staying downtown?
Meet at 119 N Riverside by 9:15 AM. Free parking is available there.
What happens if I arrive late at the Riverside meeting point?
The tour cannot wait for late arrivals, so you should arrive before the stated 9:15 AM meeting time.
Is the tour offered in languages other than English?
The live tour guide and the listed tour language are English.
Does the tour visit the Peabody Hotel?
Yes. The itinerary includes the Peabody Memphis and its famous duck march through the lobby.
Can I add a Mississippi River cruise?
Yes. You can upgrade the tour to include a paddlewheel boat cruise with commentary from the captain.
Can I add a visit to Sun Studio?
Yes. Sun Studio admission is included when you choose that option. Children age five and under are not permitted on the Sun Studio tour.
What happens if bad weather cancels the experience?
If poor weather causes cancellation, you can be offered another date or receive a full refund.
Just added around the USA
- Private Tour – Day Hollywood Tour of Los Angeles – 6 Hours.★ 5.0 · 8 reviews
- Hollywood Cocktails and True Crime Tour: 3 Drinks Included★ 5.0 · 31 reviews
- Half Day LA Tour: Hollywood, Beverly Hills & Santa Monica★ 5.0 · 33 reviews
- Los Angeles: Hollywood Film Freak Movie Locations Tour★ 4.5 · 31 reviews
- Key West Photo Shoot at Your Resort or Beach★ 5.0 · 32 reviews
- Los Angeles: Hollywood Tour & Celebrity Homes★ 4.7 · 33 reviews
- 2-Hour Shared Celebrities Home Tours in Hollywood★ 4.0 · 34 reviews
- Memphis 3.5h Walking Tour with Beale Street & Sun Studio★ 4.5 · 35 reviews
the USA Film Location Tours, compared.
Full-Day Iconic Sights of LA, Hollywood, Beverly Hills, Beaches and More
Read our review →
Hollywood, Beverly Hills & Celebrity Homes Tour by Open Air Bus
Read our review →
Hollywood Sign 2.5-Hour Tour with Comedians and Their Dogs
Read our review →
Full-Day LA Tour: Santa Monica, Hollywood and Beverly Hills
Read our review →
Memphis City Tour with Optional Riverboat Cruise & Sun Studio Add-On Options
Read our review →Browse the lists this tour appears in


