REVIEW · LONDON

Private Bespoke Tour: Sherlock Holmes and Sir Arthur Conan Doyle

★ 5.0 · 4 reviews Operated by Richards Tours · Bookable on Viator
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The best part of this private London tour is the way it connects Sherlock Holmes fiction with Arthur Conan Doyle’s real life. You move from Northumberland Avenue and Scotland Yard to St Bartholomew’s Hospital, Conan Doyle’s old practice, and finally Baker Street, with stories filling in the gaps between the buildings.

I like the flexible pace and the guide’s personal connection to the subject. Richard is a dedicated Sherlockian who once worked at the Sherlock Holmes Museum, and his tours are shaped by that close knowledge. I also like the small group size: for $232.04 for up to two people, you get a private experience rather than a set script shared with strangers. The main consideration is that this is a walking and Tube tour, so you need an Oyster Card or travel card, and the museum visit at the end costs extra.

Key points at a glance

Private Bespoke Tour: Sherlock Holmes and Sir Arthur Conan Doyle - Key points at a glance

  • Start at Northumberland Avenue: Begin outside the Sherlock Holmes Pub, once the Northumberland Hotel linked to The Hound of the Baskervilles.
  • Follow Holmes and Watson’s early partnership: See St Bartholomew’s Hospital, where the pair first met in A Study in Scarlet.
  • Trace Conan Doyle’s working life: Visit the Langham Hotel and the exterior of his former medical practice.
  • Use the London Underground: The route is mainly on foot but includes Tube travel between locations.
  • Finish at 221b Baker Street: End beside the Sherlock Holmes Museum, with time to shop or visit independently.
  • Expect a private, flexible outing: Richard can adjust the pace and offer extra London stories along the way.

A private Sherlock trail across central London

This is not simply a tour of fictional addresses. It follows two connected stories: the imagined career of Holmes and Watson, and the very real life of Arthur Conan Doyle, the doctor who created them.

That mix gives the tour more substance than a quick photo stop at Baker Street. You hear about Holmes’s cases, then shift to Doyle’s medical work, literary career, and London routine. The result is a route through central London that works for a newcomer and still offers details for someone who has read the stories many times.

The tour lasts about three to four hours. Since it is private, only your group takes part, and the timing is described as leisurely rather than rushed. That matters here. Several stops need only five or ten minutes, but the value comes from listening to the stories and looking closely at the streets, entrances, stairways, and buildings around them.

Richard’s background is a real advantage. He worked at the Sherlock Holmes Museum, so he can speak to the character and the museum from more than a casual fan’s point of view. His other London tours include subjects such as Charles Dickens, which suggests he approaches the city as a storyteller, not just as someone leading visitors from one pin on a map to another.

More Sherlock Holmes Tours in London

Northumberland Avenue and the first case of the day

Private Bespoke Tour: Sherlock Holmes and Sir Arthur Conan Doyle - Northumberland Avenue and the first case of the day

The tour begins at Embankment station and moves to Northumberland Avenue. Your first main stop is the Sherlock Holmes Pub, formerly the Northumberland Hotel.

This location connects to The Hound of the Baskervilles. Sir Henry Baskerville stayed at the hotel after arriving in London to seek Holmes’s help. The pub itself provides a useful opening point because Richard can explain both the fictional connection and the real life of Conan Doyle before the walking route gets under way.

Across the road is the former Turkish bath associated with Holmes and Watson. These early stops set the tone: you are not just hunting for a Baker Street sign. You are using the surviving streets and buildings to picture the Victorian city in which Holmes moved.

The stop is scheduled for about 10 minutes, so do not expect a long interior visit or a full meal at the pub. The emphasis is on the setting and the stories attached to it.

Scotland Yard and the police Holmes often outsmarted

Private Bespoke Tour: Sherlock Holmes and Sir Arthur Conan Doyle - Scotland Yard and the police Holmes often outsmarted

Next comes the former Metropolitan Police headquarters, connected with Detectives Lestrade and Hopkins. In the Holmes stories, Scotland Yard officers are useful allies, but Holmes is rarely impressed by their powers of deduction.

The building has been restored and retains large gas lamps. That detail helps the scene feel less like a modern office district and more like the London Doyle described. You may even find yourself looking at passing black cabs and mentally replacing them with hansom cabs.

This is a short stop, around 10 minutes, but it gives the tour a clear sense of place. Scotland Yard is not just another government building. It represents the official police system against which Holmes’s private methods were measured.

For readers new to the stories, this section offers an easy entry point. For longtime fans, it is a chance to connect recurring characters and police procedures with a real London location.

Simpsons in the Strand, Holmes’s favorite restaurant

Private Bespoke Tour: Sherlock Holmes and Sir Arthur Conan Doyle - Simpsons in the Strand, Holmes’s favorite restaurant

The route then reaches Simpsons in the Strand, one of the most memorable stops for anyone interested in the everyday life of Holmes. The restaurant was originally a chess club and coffee house, and it later became associated with figures including Charles Dickens, Arthur Conan Doyle, and Winston Churchill.

The important point for the tour is that Simpsons was Holmes’s favorite restaurant. The stop gives you a glimpse of the detective away from crime scenes, laboratories, and Baker Street. He still needed to eat, and apparently he had strong opinions about where to do it.

If the tour arrives before lunch service, you may be able to look inside and see the traditional meat-carving trolleys that have been used since 1840. That is a useful practical detail: the interior access is dependent on timing, so it should not be treated as guaranteed.

The scheduled visit is about 10 minutes. You are not paying for lunch as part of the tour, and the experience does not include a restaurant reservation. Still, this is one of the better places to pause if you want the fictional London to feel like a lived-in city rather than a collection of crime scenes.

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Somerset House and a short architectural detour

Private Bespoke Tour: Sherlock Holmes and Sir Arthur Conan Doyle - Somerset House and a short architectural detour

Somerset House is not a major Holmes location, but it adds variety to the route. The site began as a Tudor palace belonging to the Duke of Somerset and was rebuilt as a civic building in the 18th century.

Here, the stop is mainly a shortcut toward Temple station. You walk down a 300-year-old staircase, with the guide adding some local context along the way. The building has also appeared in the film Love Actually, so it offers a small connection for visitors interested in London screen locations beyond Sherlock adaptations.

The visit lasts only about five minutes. That brevity is sensible. Somerset House is a supporting scene rather than one of the main reasons to book the tour, but it breaks up the Holmes material and helps move you through the city without wasting time.

St Bartholomew’s Hospital, where Holmes met Watson

Private Bespoke Tour: Sherlock Holmes and Sir Arthur Conan Doyle - St Bartholomew’s Hospital, where Holmes met Watson

St Bartholomew’s Hospital is one of the strongest stops on the route. It is London’s oldest hospital and the place where Holmes and Watson first met in A Study in Scarlet.

The story begins with Watson encountering his former colleague Young Stamford in the Criterion Bar. Stamford tells him about an eccentric man named Sherlock Holmes, who is searching for someone to share the cost of rooms in Baker Street. At the hospital, Holmes demonstrates his powers of observation and deduction in a laboratory. Soon afterward, Watson moves into 221b Baker Street.

Standing near St Barts gives that meeting a physical setting. The partnership that drives the entire Holmes series began with a practical housing problem and a chance introduction, not with a dramatic chase.

This stop receives about 20 minutes, longer than most of the earlier locations. That makes sense because the hospital area carries both literary importance and local London stories. If you are a serious Holmes fan, this is likely to be one of the tour’s most rewarding stops.

The Langham and Conan Doyle’s literary turning point

Private Bespoke Tour: Sherlock Holmes and Sir Arthur Conan Doyle - The Langham and Conan Doyle’s literary turning point

The Langham Hotel provides a change of focus. In August 1889, the newly opened luxury hotel hosted a dinner for two rising authors, Oscar Wilde and Arthur Conan Doyle, and an American publisher looking for new talent.

That meeting helped launch both writers’ international careers. It also shows why a tour focused only on Holmes would miss part of the story. Conan Doyle was not simply the man who invented a detective. He was a doctor and a working author whose career developed through real meetings, professional choices, and opportunities in London.

The stop is brief, around five minutes, and mainly exterior. You should think of it as a literary landmark rather than a place where you spend a long time inside the hotel.

Queen Anne Street and the doctor behind the detective

Private Bespoke Tour: Sherlock Holmes and Sir Arthur Conan Doyle - Queen Anne Street and the doctor behind the detective

The next stop is 8 Queen Anne Street, connected with Dr John Watson’s later life. Watson eventually marries Mary Morstan, leaves Baker Street, and opens a medical practice here.

This detail gives the Watson character room to change. He is not permanently fixed as Holmes’s bachelor roommate. His marriage and medical work create the domestic interruptions that bring Holmes back into his life, often when Watson would probably prefer a quiet day.

Standing outside the building, you can picture Holmes arriving with his cane and calling Watson away to another case. It is a small stop, about five minutes, but it helps explain the relationship between the two men and the way the stories balance domestic life with mystery.

Conan Doyle’s former medical practice

Crosbie Care is a pilgrimage point for committed Sherlockians because it occupies the building where Arthur Conan Doyle had his medical practice.

The exterior is described as unchanged since Doyle worked there in 1891. That makes this one of the most direct links to the author himself. He walked to the practice each morning, a journey of about 20 minutes, and wrote stories between patients. His medical career influenced his approach to observation, diagnosis, and deduction, even as his fiction became far more successful than his practice.

The stop lasts about 10 minutes. You should expect to view the exterior rather than enter a working medical office. That limitation is worth knowing, but it does not reduce the importance of the location. For many people, this is the clearest point on the tour where the real Doyle comes into focus.

Baker Street Station and the Sherlock Holmes statue

The tour then heads toward Baker Street Station, one of the oldest and best-preserved Underground stations in London. The Underground itself appears in the Holmes stories, and Holmes and Watson used it on some occasions.

Outside the station is the Sherlock Holmes statue, commissioned by Abbey National Building Society when it occupied 221 Baker Street. Richard explains the story behind the statue before leading you toward Baker Street.

This is a good photo stop and a useful transition. You have followed the literary trail through central London, learned about Doyle’s work, and now arrive at the address most closely tied to Holmes in the public imagination.

The stop is about five minutes, so the statue is not presented as a major museum experience. It is a marker, meeting place, and final signpost to 221b.

Ending at 221b Baker Street

The tour ends beside the Sherlock Holmes Museum at 221b Baker Street. At this point, you can browse for souvenirs or enter the museum on your own.

Museum admission is not included, and the itinerary allows about 40 minutes for the ending. You should budget extra if you want to go inside. The museum is arranged as Holmes and Watson’s shared home, including the rooms connected with their landlady, Mrs Hudson.

Ending here works well because the tour builds toward the address rather than starting with it. By the time you arrive, Baker Street is no longer just a famous name. You have seen the hospital where Holmes and Watson met, the places tied to Watson’s later life, and the real London associated with Conan Doyle.

The one drawback is that the museum portion is separate. If you want a complete afternoon, include the admission cost and allow enough time beyond the three to four hour tour.

Price, transport, and practical value

The price is $232.04 per group of up to two people. For two people, that works out to about $116.02 each. That is not a bargain-priced group walk, but the comparison is not quite like for like: you are paying for a private guide, a flexible pace, and a specialist subject.

The value is strongest for couples, friends, or family members who want to ask questions and set the rhythm themselves. A private group also means you are not waiting for a large crowd at each stop. If the guide spends more time on Conan Doyle or on the television adaptations, that focus can be shaped around your interests.

You need an Oyster Card or another London travel card for the Tube portions. The tour is mainly on foot, but Tube travel makes the route easier and reduces the time spent crossing central London by road. Wear comfortable shoes and keep the schedule flexible, since the experience lasts approximately three to four hours.

The tour has mobile ticketing, confirmation is provided at booking, and children must be accompanied by an adult. Service animals are allowed, and most people can participate. The cancellation policy is generous if your plans change: cancel at least 24 hours before the start time for a full refund. Within 24 hours, the payment is not refunded.

Who will enjoy this Sherlock Holmes tour?

I would choose this tour if you want stories, context, and a personal guide more than a simple photo at 221b Baker Street. It suits readers who know the Holmes canon, but it also works for beginners because the route explains the characters and cases as it goes.

It is especially well matched to:

  • Couples who want a private London activity
  • Sherlock Holmes fans interested in filming locations and literary details
  • Visitors curious about Arthur Conan Doyle as a doctor and writer
  • People who enjoy walking tours with Tube travel between sections
  • Families with older children who already know Holmes
  • Repeat London visitors looking for a focused route through central neighborhoods

You may want something else if you dislike walking, want a large group tour at a lower per-person price, or expect museum entry to be part of the fee. You should also know that several stops are short exterior visits, not long indoor attractions.

Should you book it?

Book this tour if the idea of following Holmes from Scotland Yard to St Barts appeals to you, and if you want the real Conan Doyle woven into the fictional trail. Richard’s experience at the Sherlock Holmes Museum and his relaxed, flexible approach add real value to a private booking.

I would be less likely to recommend it to someone seeking a general London sightseeing tour. The route is tightly focused on Holmes, Watson, Doyle, and related screen locations. For the right audience, though, the private format and the mix of famous sites with less obvious Conan Doyle addresses make the price easier to justify.

FAQ

How long does the Sherlock Holmes and Arthur Conan Doyle tour last?

The tour lasts approximately three to four hours.

Where does the tour start?

It starts at Embankment station on Embankment Place, London WC2N 6NS.

Where does the tour end?

The tour ends at Baker Street, near the Sherlock Holmes Museum at 221b Baker Street.

Is the Sherlock Holmes Museum admission included?

No. The tour ends at the museum, but admission is not included. You can choose to enter or shop for souvenirs.

Do I need an Oyster Card or travel card?

Yes. The experience is mainly a walking tour, but an Oyster Card or travel card is required for the London Underground sections.

Is this a private tour?

Yes. Only your group participates, and the booking covers up to two people.

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